SOJU BEER ORIGINAL

"The Ready-To-Drink (RTD) Somaek"

This concept refers to a pre-mixed, canned, or bottled alcoholic beverage that replicates the golden ratio of Korean Soju and Lager beer. It targets consumers who want the punch of a cocktail with the convenience of a beer.

• Alcohol by Volume (ABV): ABV 3.3% 500ML BY VOL.

• Flavor Profile: It combines the crisp, refreshing carbonation of a lager with the clean, neutral kick of distilled spirits (Soju).

2. Key Product Variations

• Authentic Blend: Direct mixing of malt-based beer and grain-based spirits to achieve the heavy "body" of a traditional Somaek.

• Flavored Soju-Beer: Infusing the mix with fruit flavors like peach, green grape, or grapefruit to appeal to younger demographics and international palates.

• High-Gravity Brewing: Using specific brewing techniques to naturally reach a higher alcohol content while maintaining a light, "easy-drinking" beer texture.